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20+ Best Affiliate Marketing Programs To Earn Passive Income in 2023

Affiliate marketing programs have surged in popularity over the past few years and for good reason.

As an affiliate marketer, you can earn commissions by promoting other people’s products or services.

The steadily increasing growth of online sales makes it an evergreen choice for building passive income streams.

In this article, we’ll discuss some of the best affiliate marketing programs available today for you to kickstart your journey.

To navigate the vast ocean of affiliate marketing programs, it’s important to carefully weigh your options and choose the most suitable platform for your specific niche and goals.

With a multitude of affiliate networks and individual programs out there, it’s crucial to research and compare the commission structures, payout options, and promotional resources each platform offers to optimize your return on investment.

Additionally, keeping up-to-date with industry trends and platforms that offer the highest commissions and best support is essential for your long-term success.

Remember, your success in the affiliate marketing world will depend on your ability to stay informed, choose the right programs, and create effective promotional strategies.

Good luck!

Affiliate Marketing Program using social media
Influencer reviews a cream affiliate product

Affiliate Marketing Programs: What Are They?

You might have heard of affiliate marketing, but do you know what it is and how affiliate marketing programs work? Let’s break it down for you.

Affiliate marketing is a process where you, as a publisher, promote and sell another company’s products or services for a commission.

It’s a win-win situation where you earn money for each sale or lead you to generate while the company gets increased visibility and possibly new customers.

In this process, the company’s products or services you promote are called affiliate products.

An affiliate marketing program is a platform or network that connects you to these products.

When you join an affiliate marketing program, you’ll typically receive a unique affiliate link tied to your account.

This link is used to track your referrals and attributes the sales, leads, or actions to you.

You can use this link in your blog posts, emails, social media, or other promotional methods to generate traffic and conversions.

So, what happens when someone clicks on your affiliate link? They’ll be redirected to the company’s website or product page.

If they make a purchase or complete the desired action, you’ll be credited with the commission.

The commission rates vary depending on the program and the product/service being promoted.

Some programs offer a fixed amount per sale, while others provide a percentage of the total sale value.

Now that’s out of the way, let’s start with the best and most popular affiliate marketing programs you can join!

Top 10 Best Affiliate Marketing Programs

1. Amazon Associates

amazon-affiliate program

Amazon Associates is one of the most popular affiliate marketing programs out there.

It offers a wide range of products to promote, with commission rates ranging from 1-10%, depending on the category.

To start, simply sign up for an account, choose the products you’d like to promote and use your unique affiliate links.

Payment is usually made through direct deposit, check, or Amazon gift cards.

2. ShareASale

ShareASale is a leading affiliate marketing network with over 3,900 merchant partners and various commission structures.

After joining ShareASale, you can easily choose from a myriad of affiliate programs within your niche, access promotional materials, and track your sales.

Payments are made monthly when you reach a minimum threshold of $50 in earnings.

3. CJ Affiliate

CJ Affiliate is another prominent affiliate network offering diverse products and services from well-established brands.

By joining CJ Affiliate, you can access different commission structures, such as cost-per-action (CPA), cost-per-sale (CPS), and cost-per-lead (CPL), and monitor your performance through their user-friendly dashboard.

Payments are also made monthly, with a minimum threshold of $50.

4. eBay Partner Network

The eBay Partner Network allows you to promote and earn commissions from the millions of products listed on eBay.

Signing up allows you to generate affiliate links, access promotional materials, and monitor your sales in real time.

This program can be quite lucrative, with commission rates varying between 50-70% of eBay’s revenue share.

5. ClickBank

ClickBank offers a wide range of digital products and services, including e-books and guides, making it an attractive option for content creators and online marketers.

With a simple signup process and commission rates often as high as 50-75%, you can increase your revenue by promoting digital products relevant to your audience.

7. Awin

Awin is a global affiliate marketing network with over 16,000 advertisers and more than 200,000 active publishers.

By joining Awin, you can access unique offers from well-known brands, flexible commission plans, and in-depth analyses to help you optimize your promotions.

Payments are made twice a month, provided that you meet the minimum threshold of $20.

8. Rakuten Advertising

Rakuten Affiliate Marketing Program

Rakuten Advertising is excellent for partnering with top brands such as Sephora, Walmart, and Best Buy.

By joining their affiliate program, you can access a wide range of products and services, earn commissions, and benefit from their global presence.

Payments are made monthly, with a minimum threshold of $50.

9. Shopify

Shopify’s affiliate program allows you to earn commissions by promoting its eCommerce platform.

With a 200% commission for each new merchant, you refer and a 20% recurring commission for Shopify Plus referrals, this program can be a great addition to your affiliate marketing strategy.

Payments are made through PayPal with a minimum threshold of $25.

10. BlueHost

The BlueHost affiliate program is a popular choice for those who want to promote web hosting services.

You can earn generous commissions with a standard rate of $65 per qualified sign-up.

Moreover, BlueHost offers promotional materials and a dedicated affiliate support team to help you succeed.

Payments are made monthly, with a minimum threshold of $100.

16 Industry-Specific Affiliate Programs

In this section, we’ll explore some of the best affiliate programs in different industries.

As an affiliate marketer, choosing the right program within your niche is crucial to maximizing your earnings and better connecting with your target audience.


For those of you focused on the travel niche, consider promoting the following affiliate marketing programs:

  • Earn commissions on accommodation bookings made through your affiliate link.
  • Expedia: Promote a wide range of travel services, including flights, hotels, and vacation packages.
  • Skyscanner: Join this popular travel search engine affiliate program to help your audience find the best flight deals.


If your target audience is interested in beauty products, look into these affiliate programs:

  • Sephora: Join one of the major beauty retailers and promote their products on your platform.
  • Ulta: This beauty store offers an affiliate program that covers makeup, skincare, hair care, and more.
  • Earn commissions by promoting various fragrances through this program.


For those in the finance niche, consider joining these affiliate marketing programs:

  • Credit Karma: Promote free credit scores and financial tools to your audience.
  • Personal Capital: Help your audience manage their wealth by recommending this financial planning software.


If your content is geared toward fitness enthusiasts, join the following affiliate programs:

  • Promote supplements, workout gear, and more through this popular fitness retailer.
  • GNC: Help your audience achieve their fitness goals by recommending products from this well-known supplement store.
Affiliate marketing shoes for fashion niche
Affiliate marketer holding a pair of shoes for his fashion niche site


If fashion is your focus, consider these programs:

  • ASOS: Promote trendy clothing and accessories through this popular online fashion retailer.
  • Zappos: Earn commissions by promoting shoes, clothing, and other fashion items from Zappos.


For tech-savvy affiliates, consider promoting products from these programs:

  • Best Buy: Stay current with the latest gadgets and earn commissions through the Best Buy affiliate program.
  • Amazon Associates: Another option is joining Amazon’s affiliate marketing program, which includes a wide range of electronics.


If your niche is sports-related, check out these affiliate marketing programs:

  • Nike: Promote sportswear, shoes, and accessories from one of the biggest names in the industry.
  • Adidas: Earn commissions by recommending Adidas products to your audience.

Remember to review the affiliate terms and conditions within each program and align yourself with the ones most relevant to your target audience.

This will ensure successful collaborations and higher earnings.

5 Affiliate Marketing Tools and Resources

In this section, we’ll explore some incredible tools and resources that can significantly enhance your affiliate marketing journey.

We’ll dive into a brief overview of each tool, focusing on their essential features and how they can help up your affiliate marketing game.

1. Semrush

Semrush is an all-in-one marketing suite that offers an extensive range of features, including keyword research, backlink analysis, and site audits. With Semrush, you can:

  • Identify profitable keywords
  • Analyze your competitors’ strategies
  • Monitor your site’s performance

Using Semrush will help you optimize your content and increase your site’s visibility in search engine results, ultimately driving more traffic and affiliate sales.

2. HubSpot

HubSpot is a comprehensive marketing, sales, and customer support software that helps you grow your business. As an affiliate marketer, HubSpot will assist you in:

  • Creating and managing your lead magnets
  • Building sales funnels
  • Tracking your leads and conversions

By implementing HubSpot, you streamline your marketing efforts, helping you to focus on promoting more effectively and increasing revenue from your affiliate products.

3. ConvertKit

ConvertKit is a user-friendly email marketing platform designed explicitly for online creators. This tool is perfect for affiliate marketers, as it enables you to:

  • Create and send targeted emails to your audience
  • Design custom landing pages
  • Segment your subscribers based on various criteria

Investing in ConvertKit can bolster your email marketing efforts, fostering stronger relationships with your subscribers and driving more affiliate sales.

4. Wix

Wix is a popular website builder that allows you to design and customize your site effortlessly. With Wix, you’ll find it easy to:

  • Set up your affiliate website
  • Choose from various pre-built templates
  • Add powerful functionality with Wix Apps

As a result, Wix serves as an excellent resource for creating a professional-looking affiliate website that engages your audience and encourages them to explore your promoted content.

5. Teachable

Teachable is a leading online course platform enabling you to create and sell digital products. As an affiliate marketer, this platform can help you:

  • Develop valuable resources for your audience
  • Monetize your expertise
  • Expand your reach with built-in marketing features

By leveraging Teachable, you can diversify your income streams, adding online courses to your affiliate marketing business and increasing your overall earnings.

Remember, utilizing the right tools and resources can significantly elevate your affiliate marketing success.

The mentioned tools – Semrush, HubSpot, ConvertKit, Wix, and Teachable – can all provide valuable support in areas such as lead generation, email marketing, website creation, and content creation, ultimately helping you grow your business with ease.

writing blogs with affiliate links
Blogger writes blog posts with affiliate links

FAQS about the Best Affiliate Marketing Programs

Wondering which affiliate marketing programs are right for you?

Here are some frequently asked questions to help you make an informed decision.

How do I choose the best affiliate marketing program?

Firstly, consider your niche and audience. The best affiliate program for you will align with your interests and expertise.

Look for programs offering relevant and valuable products or services to your audience.

What commission structures are available in affiliate marketing programs?

Most programs offer one or more of the following commission structures:

  • Pay per sale: You earn a fixed or flat percentage for each sale through your referral link.
  • Pay per lead: You earn a commission for each qualified lead, such as someone signing up for a newsletter or filling out a form.
  • Pay per click: You earn a commission for each visitor you redirect to the advertiser’s website through your referral link.

How do I promote affiliate offers?

Promotion strategies for affiliate offers include:

  • Content marketing: Write blog posts, create videos, or host webinars that showcase the value of the affiliate products or services.
  • Email marketing: Share offers with your email list and use segmented lists to target specific groups with relevant offers.
  • Social media marketing: Share affiliate links and promotional images on popular social media platforms, such as Facebook, Instagram, or Twitter.
  • Paid ads: Use platforms like Google AdWords, Bing Ads, or social media ads to promote your offers to a targeted audience.

Can I join multiple affiliate programs?

Yes, and it’s quite common to do so.

Joining multiple affiliate programs allows you to diversify your income streams and offer your audience a broader range of products and services.

Just remember to limit the number of programs you promote to maintain focus and credibility.

Best Affiliate Marketing Programs: Final Thoughts

Choosing the best affiliate marketing programs can help you maximize your earning potential and create a reliable source of passive income.

These programs and many others can give you the resources and support to grow your affiliate marketing business effectively.

Make sure to research each program before committing, as you want to evaluate commission rates, cookie durations, and the type of products or services they offer.

You might also want to consider the ease of use and available support for affiliates.

Another important aspect to consider is whether the program aligns well with your target audience and niche.

Remember that patience and persistence are key to becoming successful in affiliate marketing.

Stick to promoting products or services that you genuinely believe in, and always prioritize the needs and preferences of your audience.

By staying authentic and committed to providing valuable content, you can attract a loyal following and generate sustainable income over time.

Finally, don’t be afraid to experiment with different affiliates and marketing strategies to find what works best for you.

Continuously learn and adapt as you grow your online presence, and you’ll be well on your way to building a successful affiliate marketing business.

The world of affiliate marketing is always evolving, so staying current on industry trends will be crucial to your success.

Now, it’s time to take action and start exploring the best affiliate marketing programs that suit your unique goals and ambitions.

With hard work and dedication, you’ll surely reap the rewards of your efforts in no time.

Happy promoting!

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